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international-cases-in-the-business-of-sport

TITLE : International Cases In The Business Of Sport

Contemporary sport is big business major teams leagues franchises merchandisers and retailers are in fierce competition in a dynamic global marketplaceas the position of sport management in the higher education curriculum becomes stronger by the year the numbers of students and staff who are teaching and learning on sport management related modules is growing exponentiallycontemporary sport is big business major teams leagues franchises merchandisers and retailers are in fierce competition in a dynamic global marketplace now in a fully revised and updated second edition international cases in the business of sportinternational cases in the business of sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlookedcontemporary sport is big business major teams leagues franchises merchandisers and retailers are in fierce competition in a dynamic global marketplace

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